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jCatalog and Wehlmann Katalogie® blazing new trails in catalog publishing
Leading providers from the field of PIM and catalog strategy enter partnership
Essen/Dortmund, September 23, 2008 - jCatalog AG based in Dortmund and Wehlmann Katalogie® from Essen are set to combine
their corporate expertise. What that signifies for customers: Advertising material can be produced and published with
high-quality product information within the shortest period of time. The synergy created by leading providers in the
management of product information and catalog marketing will ensure reliable product data coupled with rapid catalog
production. This means both partners will deliver modern and efficient solutions for companies with the aim of promoting
optimal customer dialog.
The sales promotion provided by Katalogie® is based on catalog analyses, devised to single out the strengths and
weaknesses of existing catalogs. The agency utilizes this information to develop a new catalog concept for the customer.
"The future of print catalogs lies in differentiation towards clearly formulated customer benefits. Besides optimized usage
and structure, the product representation describing the factual content needs to be transformed into a presentation oriented
to benefits and solutions," states Thomas Wehlmann, Managing Director of Wehlmann Katalogie®. The product data realized
within the solution created by jCatalog for product information management complete with features specific to the target
group can be published worldwide via individual print and web catalogs.
"This cooperation will enable us to extend our range of services to include an all-round package for catalog creation
combined with supportive communication by one of the leading companies in this segment", continues Eckhardt Schwabe,
Director of Sales at jCatalog. The jCatalog PIM system will allow Wehlmann Katalogie® to complement its existing service
package in the area of "database publishing", while offering customers the highest quality in catalog production and short
realization times.
Katalogtag® 2008:
You can come and meet the two companies together on Thursday, November 06, 2008 at the Katalogtag 2008 in Wuppertal. Wehlmann
Katalogie® will use the venue to provide an optimum communication and information platform for decision-makers from sales and
marketing, along with partners from industry and communication as well as jCatalog AG. You can find out more at
www.katalogtag.de
About Wehlmann:
Taking "catalogs that sell" as its motto, Wehlmann Katalogie® develops catalogs designed to promote sales. The agency has
devoted considerable resources to product catalogs since 1999, making it a firmly established player in the area of
IT-supported product communication and catalog creation. Based in Essen, Katalogie® supports a large number of medium-sized
companies with differentiated solutions for both national and international markets.
About jCatalog:
jCatalog Software AG is a leading provider of solutions for product information management and catalog administration.
As such, jCatalog links the entire information chain together, from purchasing and catalog-based procurement processes
through to the synchronization, management and distribution of product information via all channels inside and outside
the company including cross-media publishing.
Press contact:
Tanja Taube
jCatalog Software AG
Lindemannstr. 79
44137 Dortmund
Telefon: +49 (0) 231 3967-0
Email: tanja.taube@jcatalog.com
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